Development of Selfridges' First iOS Retail App

Carl

Carl Nash

Lead iOS Engineer
I was the lead developer on Selfridges first mobile app for iOS.
I worked closely with the app team at Selfridges to help bring their vision to life.
The app provided a native iOS shopping experience, allowing customers to browse items in high resolution, create a wish list and checkout securely.
The app also included features such as:
The ability to view and purchase items from its instagram feed directly in the app
Universal links to open Selfridges web links in the app if installed
Favourite brands - save your favourite brands to personalise homepage content and browsing
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Posted Jun 9, 2025

Lead developer for Selfridges' first iOS app, enhancing customer experience.

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Timeline

Jan 1, 2016 - Dec 31, 2016

Clients

Selfridges