Development of Selfridges' First iOS Retail App

Lead iOS Engineer

I was the lead developer on Selfridges first mobile app for iOS.

I worked closely with the app team at Selfridges to help bring their vision to life.

The app provided a native iOS shopping experience, allowing customers to browse items in high resolution, create a wish list and checkout securely.

The app also included features such as:

The ability to view and purchase items from its instagram feed directly in the app

Universal links to open Selfridges web links in the app if installed

Favourite brands - save your favourite brands to personalise homepage content and browsing