Harridan Vodka is a craft vodka brand disrupting the spirits industry with their unique focus on storytelling. Every year for Halloween, they launch a new limited release "Paranormal Reserve," which they rest in famous haunted locations and then sell with a handcrafted wooden case as a collectors item.

This year, as their Social Media Manager and Content Director, I helped them craft their narrative for the Haunted Hotel themed reserve, storyboard the videos and plan out the shoots, and then edited and designed all of the final content as well as managed the social campaign. Below are three of the main final deliverables for the campaign, which all performed exceedingly well and helped to sell out the collection in under a week.