Ownwell, a U.S. proptech company helping homeowners and investors lower their property taxes by handling the entire appeal process on their behalf.

I partnered with Land It (who led client strategy and communication) and Tiffany Nguyen (video creator) to become Ownwell’s dedicated video editor across both organic and paid content. My job? Take long interviews, FAQ scripts, and state-specific messages and turn them into videos that feel sharp, informative, and scroll-stopping.

From YouTube explainers to TikToks and Instagram Reels, I’ve delivered over 50 videos (and counting) fully optimized for different platforms and audiences, including Spanish-speaking viewers.

Ownwell wanted to:

Simplify confusing tax appeal topics so they were easy to understand

Build trust through clear, polished, and helpful video content

Reach property owners across the U.S., including Spanish-speaking communities

Create platform-specific content that could be used for both brand awareness and paid campaigns

Let’s be real: taxes aren’t exactly sexy. The original content felt a little flat, mostly talking-head videos with little branding, no movement, and low retention.

Plus, since their service is very state-specific, each video had to communicate different info depending on who was watching. This meant working with a lot of interviews, data, and nuanced messaging; and making it feel like something people would actually watch to the end.

As their video editor, I handled every part of the post-production process, including:

🎞️ Visual editing (cuts, pacing, flow)

🔊 Sound + voice clarity (even when recorded in not optimal situations like client interviews)

💬 On-screen captions and hooks

🎨 Custom motion graphics + animation for timelines, dates, and concepts

📱 Platform formatting (TikTok, Reels, YouTube Shorts, Meta Ads)

♻️ Repurposing interviews and long content into bite-sized clips that perform

I also took full creative ownership of the visual system, creating branded templates so every video felt cohesive and immediately recognizable as "Ownwell."

Tools I used: CapCut, Canva, Jitter.

This is an ongoing retainer project, but here’s a sample of what I’ve delivered so far:

50+ videos across TikTok, IG, Meta, and YouTube

Client testimonials repurposed into trust-building ad content

Educational videos explaining how property tax appeals work

Creator-style clips answering FAQs (like “What states do you serve?”)

Geo-targeted ads for state-specific campaigns (ex: Georgia, Texas)

While the numbers vary by platform and campaign, here are some highlights:

📌 Best-performing paid ad came from one of the Georgia videos I edited

📱 Organic reach on Instagram Reels consistently hit 800–1,300 views

📱 TikTok videos hit 500–900 views organicall

📈 Content became more engaging, easier to understand, and visually on-brand

🔁 Ongoing partnership, with new video requests increasing each month

The team at Ownwell (and LandIt) now see video as a powerful part of their communication strategy and I love being the editor that helps bring it all to life.

If your brand needs to explain something technical, localized, or not-so-exciting (like taxes or real estate), I can help you turn that message into content that connects in English and Spanish.

Whether you need retention-focused short videos or a full visual system that works across channels, I’ll make sure your content actually performs.