Cross-media campaign • Austrian furniture brand

Gebrüder Thonet Vienna, also known as Wiener GTV Design, asked for a multichannel campaign to stand out at Salone del Mobile. The concept can be summarized in one word: Otium. This embodies GTV’s philosophy, that is to give people the opportunity to live creative and mindful moments, similarly to what Romans used to call Otium.

4-people team. Among the products we've realized, these were the most appreciated by the client: the main catalogue, essential for the Austro-Italian company; its “short version”, that can be easily grabbed at events such as Salone del Mobile; Otium Journal, an artistic parallel editorial product; Otium Essence packaging, a perfume to enjoy your mindful moments.