Archetyp

In the aftermath of the global pandemic, the design and architecture of living spaces have undergone a significant transformation, reflecting heightened awareness of health, well-being, and sustainability.

Archetyp, as the name suggests, focuses on the essence of living space and its relation to the surrounding environment. It aims to evoke a sense of primordial shelter that harmonizes with natural light and airflow, rather than working against them.

The logomark is a perfect representation of such architecture: its deceptively simple geometry engages the viewer through the use of negative space, depicting a strong correlation between light and shadow.

The brand identity is built on a foundation of earthy, natural tones reminiscent of the actual materials preferred in the development of such architecture. The typography and layouts also align with the brand's philosophy, ensuring they don't interfere with essential visual messaging through photography.