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FRIDAY | Branding & Art Direction
Kristina Rajic
Year: 2026
Client: Friday Potato Paradise
Description:
FRIDAY is a modern fast food concept centered around fries as the main product — from classic portions to bold, over-the-top loaded combinations designed to be visually striking and highly shareable.
The brand targets a Gen Z audience looking for more than just food — a place driven by vibe, social moments, and experience.
The visual identity should feel bold, playful, and contemporary, built around strong color usage (with orange as a key tone), impactful typography, and a system that translates seamlessly across space, packaging, and digital.
The goal is to create a brand that is instantly recognizable, highly Instagrammable, and full of personality.
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Posted Apr 10, 2026
FRIDAY is a modern fast food concept centered around fries as the main product.
