AI-Driven Email Marketing Platform Design

This project explored how AI could fundamentally change the way businesses create and send email campaigns. The platform was designed to help growing teams move beyond slow, generic newsletters and into a system where personalization, speed, and insight are built in by default.

The goal was simple: make high-quality, relevant email marketing achievable at scale without increasing effort.

Email marketing was slow, generic, and difficult to scale. Teams relied on basic tools that offered little support for personalization, automation, or meaningful insights.

Manual contact uploads and list clean-up wasted time

One-size-fits-all campaigns led to low engagement

Limited visibility into what was working and why

The platform positions AI as a practical design partner, simplifying each step of campaign creation while keeping users in control. Clear structure and smart defaults remove friction without hiding complexity.

Large contact uploads with smart validation to catch errors and duplicated early

AI-assisted personalization across thousands of contacts

Saved email templates for faster campaign creation and reuse

Flexible template editing without starting from scratch

Streamlined flow from contact upload to campaign launch

The work began with conversations with marketers and small business teams to understand how they build and manage campaigns. I used AI tools to create early prototypes, quickly exploring different layouts and workflows before committing to final designs.

Based on user needs and time constraints, I prioritized on features for an MVP that focused on the core flows required to launch, test and learn.