FertiFlow – IVF Clinic Glow-Up with Base44 by Priya VermaFertiFlow – IVF Clinic Glow-Up with Base44 by Priya Verma

FertiFlow – IVF Clinic Glow-Up with Base44

Priya Verma

Priya Verma

The Business

Motherhood IVF Clinic in Gurgaon — a real fertility clinic with an outdated online presence that didn't reflect the quality of care they provide. Their existing website lacked modern UX, clear patient journeys, and any meaningful digital tools for clinic operations.

The Glow-Up

I rebuilt their entire digital presence from scratch using Base44 — a patient-facing website and an AI-powered admin dashboard, both live and fully functional.

What I Built

1. Responsive Patient Website

A clean, modern, calming website that makes it easy for patients to explore fertility services, understand the treatment journey, and book consultations. Fully mobile-responsive with premium healthcare UI.

2. Admin Dashboard

A centralized workspace for clinic staff to manage patients, appointments, consultations, prescriptions, and daily operations from a single interface. Includes an overview of key metrics, upcoming appointments, recent patient records, and quick-access actions.

3. AI Consultation Recorder (Automation)

An AI-powered feature that allows doctors to record patient consultations, automatically transcribing conversations into structured medical notes. This generates consultation summaries and follow-up recommendations — saving hours of manual note-taking and improving documentation accuracy.

The Transformation

Video 1: Full Project Overview

Video 2: Website Redesign Before & After

Video 3: Admin Dashboard Walkthrough

Key Features

Seamless appointment booking
Clean, premium UI with calming healthcare design
Doctor dashboard for managing patients, appointments, and treatments
Digital medical records and fertility journey timeline
AI-assisted prescription generation and medication tracking
AI consultation recorder with automatic transcription
Secure document storage and role-based access

Why It Matters

This project showcases an end-to-end healthcare ecosystem — demonstrating how AI and thoughtful UX can improve clinic efficiency while delivering a seamless patient experience. The automation alone saves doctors significant time on documentation, letting them focus on patient care.
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Posted Jul 11, 2026

Gave a real IVF clinic a complete digital glow-up using Base44 responsive website and dashboard and AI-powered recorder that automates medical note-taking.