a small studio’s Identity Architecture Async Workshop Workbook

Jasmine Lillis

Brand Designer
Graphic Designer
Illustrator
Figma
A Small Studio
The Identity Architecture Workshop Workbook is a printable version of the four-hour class for participants to revisit the material long after the session is over or navigate alone. I worked closely with John B. Johnson, the Principal at a small studio, to complete this project as he developed and trademarked this framework.

The Spark ✨

While I was interning at a small studio, the agency's Identity Architecture framework kept coming to mind as I brainstormed projects to develop. Identity Architecture is a model the studio uses to better understand the identity-related needs of the client, but this process can also be used for creative individuals to better understand their unique goals and purpose. My goal then became to create an easily printable version of the workshop so participants can navigate the stages of the process away from computers and long after the completion of the online class.
Who are you? Who are you, really?

Jasmine is a wonderfully enthusiastic, kind, and dedicated creative.

John B. Johnson Principal of a small studio

2022

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