Barefoot Body Training Website Redesign

Website Audit & Big Website Built on: Wix Studio

Beverley contacted me in Summer 2023 to book in for a Website Audit.

She had questions about her site, and was wondering if it was worth persisting with it, or starting from scratch with a new site.

Beverley was finding her site hard to manage:

Some pages were very long, and content heavy - was that hindering the website’s performance?

We kicked off with a review of the entire Barefoot Body Training website:

Analysed the Customer Journey and how someone interested in training with Beverley would navigate the website - identifying points of friction, and how easy it was to find key information

The relevance of the information shared to the audience viewing the site

Was the site working for Beverley or against her?

Traffic & drop offs

SEO

From this, I identified a list of key priorities to improve including the site structure to make more sense for a teacher wanting to learn from Barefoot Body Training, messaging to make it easier to build connection with Barefoot Body Training’s audience and more.

Beverley said “Do you think it would be worth starting from scratch?”

I replied, “in an ideal world… YES!”

We moved into my Bespoke Website Creation journey:

Starting with a Site Map to identify the key pages & structure

A homepage Mock Up & Wire Frame to guide the design

Identified pages that would require special treatment

One of the key problems Beverley was having with Barefoot Body Training was the website being cumbersome; lots of information there that was hard to keep up to date - with each page having to be updated manually, by hand.

Every time a new course needed to be added, a new webpage needed to be created - which is time and energy consuming.

Enter Dynamic Pages to solve this problem!

A Dynamic Page is a page framework that is custom-built and linked to tagged items in a database.

Essentially, you put the key information into the datapage that powers the dynamic page… and BOOM, you’ve got a web page built, ready for your customers to use & buy from you!

I built Dynamic pages for Beverley’s Courses & Teachers pages - which automatically build themselves, the second Beverley inputs the key details. This saves her lots of time and stress, leaving her free to work in her business instead of drowning in buckets of admin.

Book A Course Page: Dynamic build in Wix Studio - to save hours of time, and effort.

Most of Barefoot Body Training’s courses needed to be bookable online - except the 200HR Teacher Training, which is by application.

So, we had to get creative with a bespoke process to a) let people find out everything they need to about the course, b) kick off the application process and c) keep that journey in one place, so it is easy to manage.

I built in a custom application form which is seeded throughout the 200HR training section of the site as a call to action.

Each key area of the course has its own page - making the site a lot more navigable than previously, as around 60% of Barefoot Body Training’s traffic was coming from Mobile.

Once on the form, applicants can complete their details, which gets sent to Beverley in the Customer Management System of Wix - and then takes them on to a Custom landing page with a link to book their Course Interview and provides them with useful applicant resources.

The benefit? This totally removes the need for Beverley to be physically at her desk for someone to book a call with her or enquire about her trainings - meaning she can concentrate on teaching the next generation of yoga teachers, not admin.

”I knew I needed an objective eye to updating and improving the website for me as the admin, and, of course, for website visitors.

I knew I also didn’t have the time or the technical wherewithal to make the shift needed.

Jade did an initial site audit that made me feel confident that they were the right person for the rebuild.”

”I feel very pleased with the experience of working with Jade and with the new site.”

”Jade had a quick understanding of what I was trying to achieve with the site upgrade, and her business and PR/Marketing experience were an exceptional support. I felt in safe hands with Jade’s technical knowledge to push the site further than I knew how.

I found Jade to be laser sharp in understanding how the website needed to be improved for both the site visitors looking to book a course with greater ease, and for me by integrating and reducing the background admin load.

I now have a much smarter website that is super-simple for me to keep up to date.”