Behance

Overview 🔎

Live32 is a professional live sound recording studio that specializes in capturing high quality audio recordings of live performances, concerts, and events. The studio aims to provide a dynamic and immersive audio experience, allowing musicians and artists to preserve the energy and authenticity of their live performances. Studio Live32 was in need of a logo and visual identity that showcase their expertise in the field and quality they provide in every single project. The logo should be clean, modern, and visually appealing, reflecting the studio's commitment to professionalism and innovation. The logo should be versatile and easily recognizable across different mediums, including digital platforms, print materials, and merchandise.

Problem & Solution 🤝

Studio Live32 was in need of a logo and visual identity that showcase their expertise in the field and quality they provide in every single project. The logo should be clean, modern, and visually appealing, reflecting the studio's commitment to professionalism and innovation. The logo should be versatile and easily recognizable across different mediums, including digital platforms, print materials, and merchandise. The challenge was to create a logo and visual design that not only stood out in a highly competitive market but also captured the essence of LIVE32's unique platform, which combined live concerts, interactive shows, and virtual events.

Deliverables: • A unique logo • Visual identity • Collateral design.

Process 🛣

1. Research and Discovery:

We started by conducting thorough research into the entertainment and live streaming industry, analyzing the branding strategies of competitors and identifying design trends. We also held extensive discussions with the LIVE32 team to understand their vision, core values, and target audience.

2. Conceptualization:

Based on the research insights, we brainstormed several concepts that aligned with LIVE32's identity. We focused on concepts that symbolized interactivity, entertainment, and technological innovation. Our concepts ranged from dynamic visuals representing live interactions to abstract representations of energy and creativity.

3. Logo Design:

After narrowing down the concepts, we proceeded to sketch rough logo ideas on paper. We explored various typography styles, iconography, and color palettes. The aim was to create a logo that was versatile enough to be used across different platforms while conveying the brand's multifaceted nature.

4. Visual Identity:

Once the logo was finalized, we extended the design into a comprehensive visual identity system. This included selecting a distinctive color palette that blended vibrant and energetic hues, creating typography guidelines for consistent communication, and developing secondary visual elements that could be used in marketing materials.

5. Iteration and Refinement:

We presented the initial logo and visual identity concepts to the LIVE32 team, and their feedback guided us in refining the designs further. Iterative rounds of revisions allowed us to align the designs closely with their vision and expectations.

6. Application:

With the logo and visual identity system in place, we showcased their application across various touchpoints. This included mock-ups of the logo on digital platforms, merchandise, event banners, and social media profiles. We also provided guidelines for maintaining the brand's consistency and integrity.

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