I led the redesign of Kaijego’s website, focusing on improving user experience, enhancing brand identity, and boosting engagement. In addition to the website, I worked on motion design and contributed to brand development, culminating in a promo video for the launch campaign.
Key Achievements:
Website Redesign: Improved user flow and aesthetics, creating a more engaging platform for booking group trips.
Motion Design: Added dynamic visual elements to boost user engagement and brand storytelling.
Brand Development: Contributed to refining Kaijego’s brand identity for consistency across platforms.
Launch Promo Video: Created a social media promo video that achieved 114K views on the founder’s Twitter post, along with an additional 6K views from the product page, driving awareness and engagement.
Awaiting final performance metrics to quantify website impact.
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Posted Feb 4, 2025
I led the redesign of Kaijego’s website, focusing on improving user experience, enhancing brand identity, and boosting engagement.