AI Lead Qualification & Routing

AI Lead Qualification & Routing System (n8n + Gemini + Apollo)

A B2B sales team was struggling with slow lead response, manual triage, and missed opportunities due to inefficient workflows.

I designed and implemented a fully automated AI-powered lead management system that captures, enriches, qualifies, and routes leads in real time — eliminating manual intervention.

This system ensures every lead is processed instantly and assigned to the right sales representative with complete context.

SYSTEM WORKFLOW

• Lead Capture & Storage All incoming leads are captured via webhook and instantly stored to ensure no data is lost.

• Data Enrichment (Apollo API) Automatically enriches lead data including company details, role, industry, and contact information.

• AI Qualification (Google Gemini) Leads are analyzed and scored (Hot / Warm / Cold) using AI-based structured output.

• Smart Routing & Scheduling Leads are automatically assigned to the right sales rep based on logic and availability.

• Automated Notifications Gmail notifications are sent with full lead context, and CRM is updated instantly.

RESULTS

✔ 50% faster lead response time ✔ Zero manual triage ✔ 2x increase in qualified conversations ✔ Improved sales efficiency and pipeline clarity

TECH STACK

• n8n (workflow automation) • Google Gemini (AI qualification) • Apollo API (data enrichment) • Gmail API (notifications) • Webhooks & CRM integrations

USE CASE

Ideal for: • B2B SaaS companies • Sales teams (SDR / RevOps) • Startups handling high lead volume

CALL TO ACTION

Looking to automate your lead pipeline and improve conversions?

Send me a message — I can help you build a similar system tailored to your business.