Shake and Share Branding and Identity Design
Saurav Vyas
Shake & Share Branding.
Shake & Share focuses more on Bubble Teas and its concept involved a fun and drip panda that represents its brand, creating the brand identity as approachable, friendly, and cool. The outlet also sells shakes and food materials with its prime focus based on nonalcoholic beverages and milk-based smoothies and drinks. The client had several ideas in mind regarding the logo and ended up settling with a mascot sort of logo illustration where a panda is dabbing and holding a glass of bubble tea. The colors are true to the nature of the business while keeping the panda's original colors, we added a nice pose to it making it look modern and funky.
The color scheme for this project involves pastel and calming colors that portray freshness, fruits, juices, funk, and modernism. The brand wants to come out as a really chill and innovative drinks seller for the new generation of Bubble Tea drinkers with a panda as a mascot it connects with the Asian roots of the Bubble Tea culture.
I have used multiple mock-ups and digital renders to illustrate several usages of the logo and how the client desires to implement them, with all the logo mock-ups involved, the user gets a vague idea of how to use their logo for various purposes.
Alongside the logo we were required to also design the menu of the same outlet, while using the color schemes from the logo was the main idea, we also used other pastel colors alongside the illustrations of the menu items to add life to the current menu, maintaining the jolly, funky theme to all the elements of the design as well as the brand itself. The mock-up is rendered in Adobe Photoshop
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Posted Jun 22, 2023
Graphic Design,Illustration,Photoshop CC,Abode illustrator
