ORYN Wellness Supplement Brand Identity and Packaging

I created a premium wellness supplement brand identity and packaging concept for ORYN, a modern CPG supplement brand focused on hair, skin, stress, sleep, and daily wellness. The goal was to build a clean, trustworthy, and recognizable brand system for packaging, Amazon, TikTok Shop, social media, and DTC e-commerce.

ORYN is a premium wellness supplement brand concept created for a modern CPG wellness company.

The client needed a new umbrella brand for a supplement line that could feel premium, trustworthy, and visually recognizable across packaging, Amazon, TikTok Shop, social media, and DTC e-commerce. The brand had to feel clean and modern, but not too clinical or generic.

The main challenge was creating a brand identity that could stand out in a crowded supplement market. Many wellness brands use similar design styles, such as plain white labels, soft pastel colors, generic botanical elements, or luxury gold details. For ORYN, the goal was to create something calm, premium, structured, and ownable.

The brand concept was based on the idea of “rooted in balance.” I developed a visual system using clean editorial typography, soft natural colors, simple geometric motifs, minimal icons, and category-based SKU colors. This created a brand direction that feels natural, modern, and trustworthy while still being recognizable at small thumbnail sizes.

The packaging system includes supplement bottle labels, secondary cartons, SKU color structure, product hierarchy, icon placement, and digital presentation visuals. Each SKU has its own color direction while staying part of one consistent brand family.

Hair Renewal uses a calm green direction, Skin Support uses a warm terracotta tone, and Stress + Sleep uses a deeper slate tone. This helps customers quickly recognize each product category while keeping the overall brand system cohesive.

The final result is a complete premium supplement identity and packaging system that works across physical packaging, e-commerce, Amazon listings, TikTok Shop thumbnails, and social-first marketing. The system can also expand into future wellness categories such as energy, digestion, daily health, and beauty support.

Brand Identity Designer & Packaging Concept Designer

I handled the brand concept, logo direction, typography system, color palette, visual motif system, iconography, supplement packaging concept, SKU structure, product mockup direction, and final presentation visuals.

Brand Identity Design Logo Design Visual Identity Design Packaging Design CPG Branding Supplement Brand Design Creative Direction Product Mockup Design DTC Brand Design Social Media Brand Presentation

Figma Adobe Illustrator Adobe Photoshop Brand Identity Logo Design Typography Color Palette Packaging Design CPG Design Supplement Branding Product Mockups DTC Branding Amazon Listing Design TikTok Shop Branding

Created a premium supplement brand identity from a client-style brief Developed a clean and recognizable logo direction Built a calm, natural, and modern color palette Designed a flexible typography and visual identity system Created category-coded packaging for multiple supplement SKUs Designed bottle label and secondary carton packaging concepts Built a consistent SKU system for Hair Renewal, Skin Support, and Stress + Sleep Focused on shelf impact, Amazon visibility, and TikTok Shop thumbnail recognition Created social-first and DTC-ready presentation visuals

Delivered a premium wellness supplement identity and packaging system with a calm, modern visual direction, clear SKU structure, and strong recognition across packaging, e-commerce, Amazon, TikTok Shop, and social-first marketing.