Are you ready for a brand new bit?

Three entrepreneurs from the capital city of Córdoba, Argentina, have joined forces to create the first smoothie bar in the country. They affirm that focusing on these products is a differential since there is not such a specific proposal in the market so far. We created a fresh, stimulating and vibrant brand.

The logo is like a typical New York-style signage. Unlike what usually happens, it's also a language and not a separate element.

Working on it this way was a very stimulating challenge because it's something unusual. The case certainly merits it, as we're opening a portal to one of the most exciting cities in the world. Why not do something as groundbreaking as this? We aim for versatility to be the fundamental component of the entire language to give it dynamism and achieve freshness from the multiple possibilities of adaptation in any surface and environment.

The main priority is legibility, that the brand's message is understood quickly in every communication instance.

We are adding a Coffee Bar to Smoothies to make it a strong strategic commercial complement that contributes to the differential of the offer. The F and T within the yellow circles will be repeated throughout the language of the signage as a permanent identifying symbol.