Kobi Africa
Introduction: As the founder and developer of Kobi Africa, my mission is to address the prevalent issue of local businesses in Africa lacking a substantial online presence. Kobi Africa offers a unique platform enabling local businesses, influencers, and creators to effortlessly sell both digital and physical goods. Additionally, it provides users with a complimentary website, and all transactions are securely handled through the trusted fintech service, Paystack. This UX research is geared towards enhancing the user experience on Kobi Africa to better serve the needs of local businesses seeking to establish a meaningful online presence.
Research Objectives:
User Onboarding Experience:
Website Customisation:
Product Listing and Management:
Transaction Process:
User Support and Education:
Mobile Responsiveness:
Performance and Loading Speed:
Feedback Mechanism:
Data Collection Methods:
User Interviews:
Usability Testing:
Analytics Review:
Conclusion: Driven by the vision of addressing the lack of online presence for local businesses, Kobi Africa seeks to enhance the platform's user experience. By incorporating feedback from local businesses and implementing improvements, Kobi Africa can play a vital role in empowering businesses across Africa to establish and strengthen their online identity.
