Website transfer from square space to kajabi

Kael Coster is a personal‑development and wellness brand offering services centered around yoga therapy, breathwork, hypnotherapy/psychotherapy, martial arts, and holistic wellness coaching. Their offerings are designed for individuals seeking physical, mental, and spiritual well‑being through conscious movement, therapy, and self‑empowerment tools. The brand aims to reach people who want a balanced, grounded lifestyle combining therapeutic practices with martial‑arts discipline and holistic health. Kael Coster also provides free resources like eBooks, guided meditations / NSDR & yoga‑nidra sessions, and engages with a community through social‑media presence.

I was engaged to transform Kael Coster’s wellness offerings into a scalable, user‑friendly Kajabi-powered platform that consolidates coaching, courses, free resources, and client engagement into one organized ecosystem. My key responsibilities included:

Building and structuring the Kajabi-based website: defining navigation, page layouts, and brand visuals.

Organizing all services and offerings (therapy, coaching, courses, free resources) into Kajabi Products/Offers for clear access.

Setting up automation workflows: onboarding new clients, delivering free resources (e.g. eBook, guided sessions), managing subscriptions or program access.

Designing user experience optimized for wellness clients ensuring ease of use, clarity, and accessibility, whether a user is a first-time visitor or a returning client.

Ensuring brand alignment: maintaining Kael Coster’s holistic, therapeutic voice while applying clean, professional design and structure for better user trust and conversion.

The project focused on creating a streamlined, user-friendly Kajabi platform for all of Kael Coster’s wellness offerings:

Audit & Mapping: Reviewed existing resources, courses, and services to plan integration into Kajabi.

Kajabi Setup: Structured Products/Offers for free resources, therapy sessions, courses, and coaching programs.

User Flow & Automation: Set up onboarding, email workflows, checkout, and member dashboard for seamless access.

Content Alignment: Refined descriptions and messaging for clarity, professionalism, and brand consistency.

This approach ensured a clear, organized platform that balances accessibility, engagement, and scalability.

Kael Coster combines a unique mix wellness therapy, breathwork, martial arts, and holistic self‑growth aimed at individuals seeking balance in body and mind. However, without a structured platform, potential clients might get overwhelmed by options or miss free resources.

By building a Kajabi‑based ecosystem, I helped turn this breadth of offerings into an organized, user-friendly, and scalable platform. This setup allows Kael Coster to:

Present services and resources in a clear, accessible format

Offer free content to attract and nurture leads

Provide paid programs and ongoing support via automated, professional workflows

Maintain brand authenticity while improving user experience and conversion potential

Ultimately, this project positioned Kael Coster for growth enabling the brand to reach more people effectively, manage clients efficiently, and deliver on their mission of holistic wellness through a polished, well-structured digital platform.