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Writer

2022 Webby Awards (Nominee) Culture & Lifestyle (Series & Campaigns)

Client: ATTN x Mattel

I partnered with ATTN’s Creator Studio in 2021 to help Mattel launch Barbie on TikTok. We supported with social strategy and content creation, bringing the iconic brand to a whole new generation with fun and engaging content. Through a creative application of stop motion, green screen, and vfx, the team brought our favorite trendsetter to life.

Follow @Barbie on TikTok .

@barbie And 2 hours of TikTok before bed 😵💫 #Barbie #NightRoutine #BedTime #GRWM ♬ original sound - barbie

@barbie Would be a shame if I were to spill 🍵 #Barbie #ThatsTheTea #Tea ♬ original sound - barbie

@barbie …I did it #Barbie #IDidIt #NoFear #Skateboarding ♬ original sound - Makayla Did

@barbie Work hard, 💤 hard #Barbie #BusClub #NoSleep #Sleep ♬ original sound - barbie