Light
Madison Kahn
LIGHT
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LIGHT
Revolutionizing photography with a 16 lens camera.
ROLE
Copy + Content Lead
Light, acquired by John Deere, was a pioneer in the fields of computational imaging and machine vision. Its products ranged from the revolutionary L16 consumer camera to its Clarity Platform. Clarity was developed for the autonomous vehicle and precision agriculture industries and was a machine vision solution that enabled machines to see like humans.
When I joined in 2017, Light was revolutionizing photography with its proprietary 16-lens camera. As the brand’s Copy and Content Lead, I gave the brand a new voice and tone, spearheaded a complete website refresh, developed the brand’s social and CRM strategy, led all content marketing and blog efforts, and even made a tv spot.
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Email Marketing
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WEBSITE
Lumen: Light’s photo-editing software
Financing Page
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Lumen: Light’s photo-editing software
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Financing Page
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Posted Jul 7, 2026
Led copy and content for Light — voice, website refresh, CRM, social and email marketing, and assets for products like Lumen and financing pages.
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