As Creative Producer, I:
Developed the creative concept, positioning and launch narrative.
Produced the documentary and coordinated the creative team through delivery.
Built a multi-step organic funnel connecting the film with supporting content and the product offer.
Activated collaborations with six key opinion leaders.
Integrated media outreach into the launch strategy.
The campaign generated:
7,000+ organic leads.
More than 1.5 million in total visibility.
Audience growth of over 27,000.
Coverage in 14 media outlets.
Sales 53% above the initial target.
€0 spent on paid traffic.
This project brought together my work in storytelling, film production and launch strategy, connecting a documentary narrative with measurable commercial results.
0 likes · 0 views · Nov 10, 2026
I developed and produced a documentary-led launch for EASY, a health and lifestyle project facing declining engagement and weak product demand. Combining film p