With the choice of sharing art came the need to showcase the best work via Instagram and creating a name for potential future brand name 🌱
Following the flow with the name - ginko. came from the inspiration and beauty of everday life and it's surroundings
Stumbling upon the leaf and the name became instantly attractive as it is catching and fun yet sweet and playful
The font traces the playfulness that wanted to be showcased as well as the bright and neutral colours that add a dash of seriousness and a modern touch
Logo was a production of collections of shapes merged together to form an abstract leaf like shape with a small circle representing the extent the brand can go through and in it's definitive form "a ball that can bounce high"