My client, a market research firm, aimed to understand consumer perception towards AI chatbots. They needed to gather and analyze data to write a comprehensive research paper on this topic.

Collect and organize large volumes of data.

Convert raw data into coded data for statistical analysis.

Perform descriptive analysis using SPSS.

Write interpretation and analysis for the research paper.

Data Consistency: Addressing inconsistencies and missing values in the raw data.

Data Conversion: Converting diverse data formats into coded data for SPSS.

Analysis Complexity: Providing detailed and accurate descriptive analysis.

Data Entry and Cleanup: Used Excel to clean and organize raw data, applying lookup functions to fill missing data.

Data Conversion: Employed pivot tables to summarize data and convert it into coded format for SPSS.

Statistical Analysis: Uploaded coded data into SPSS and performed descriptive analysis to identify trends.

Interpretation and Writing: Interpreted the results and wrote a detailed analysis for the research paper, focusing on consumer perceptions of AI chatbots.

The project successfully met the client’s goals, providing valuable insights into consumer perceptions of AI chatbots. The research paper supported the client's future market strategies and enhanced their understanding of AI technology's impact on consumer.