Sprout Meals — Packaging & Branding Design
Vlad Savruk
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Posted Oct 8, 2024
Developed a cohesive brand identity and designed packaging for multiple product lines, enhancing Sprout's visibility in grocery stores.
Project Overview
For Sprout Meals, I collaborated closely with the founder to build a cohesive visual identity that resonates with their brand values and enhances product appeal. The project encompassed a range of design solutions to boost brand visibility and create a memorable shopping experience.
Granola bag for selling in grocery stores.
The Front of the meal container
The back of the meal container
Key Contributions
Brand Identity Development: Crafted a comprehensive visual identity that aligns with Sprout’s mission, focusing on vibrant, inviting visuals.
Packaging Design for Multiple Product Lines: Designed packaging for over eight product lines, including meals, energy balls, and granola, with a focus on grocery display impact.
Custom Branded Delivery Bags: Created branded delivery bags and custom packaging solutions, enhancing brand recognition and offering customers a cohesive brand experience.
Consistent Brand Representation: Led design efforts across multiple touchpoints, ensuring that Sprout’s branding remained consistent, impactful, and visually appealing.
Outcome
The result is a strong, unified brand presence that stands out on shelves and in delivery. This comprehensive approach to branding and packaging design has positioned Sprout Meals as a recognizable, trusted choice in the health food market.
Tools Used: Adobe Photoshop, Figma, Adobe Illustrator