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BVRBERBROS - Modern Barbershop
Jason Enstedt
BVRBERBROS is a high-energy Surrey barbershop known for its strong culture, premium cuts, and family-style team environment. Despite their reputation, they were operating with no consistent brand identity, an outdated logo, a slow, basic website, and no real marketing strategy.
Their booking experience frustrated customers and barbers, mid-week slots were hard to fill, and the business wasn’t yet positioned to achieve its long-term goal of expanding into multiple franchise locations.
They approached Clikr Marketing to modernize their brand, build a conversion-focused website, integrate a scalable booking system, and create a full marketing engine capable of driving daily bookings, supporting new barbers, and increasing overall shop output.
Clikr Marketing rebuilt the BVRBERBROS digital ecosystem from the ground up:
Brand & Identity
Fully redesigned brand identity with a new modern, recognizable logo
Updated color palette, typography, and brand visuals
A brand system built to support future franchising
Website & Booking Infrastructure
A high-performance website with faster load times and mobile-first UX
Seamless booking integration with calendar syncing
Barbers can now edit schedules, communicate with clients, and manage their own bookings
Conversion-focused layout with premium animations and a modern feel
SEO Strategy
Optimization for top industry searches
Improved site architecture and content depth
Strategic keyword targeting (“barbershop”, “barber”) that positioned the shop at #1 in search results
Google Ads & Ongoing Marketing
Built and managed a Google Ads system focused on filling mid-week slots and helping new barbers build clientele
Created a content engine including photoshoots, barber headshots, reels, and social media assets
Launched high-impact campaigns such as the Canucks Playoff Ticket Giveaway, generating a spike in bookings and social engagement
BVRBERBROS experienced major growth across bookings, visibility, and operations:
Massive Increase in Bookings
2052 → 2809 haircuts per month (+757)
The shop is now 95% booked every single day, with weekends consistently full
Added 3 new barbers and improved workflow efficiency, allowing for more daily haircuts
Website & Organic Growth
Website visits: +63%
Organic clicks: +21%
Organic impressions: +103%
Average search position improved from 24.1 → 4.3
Advertising ROI
3,900 direct bookings from ads
$156,000 in added revenue
11.4x return on ad spend
Brand Transformation
With a modern brand, high-performing website, integrated booking system, and powerful marketing engine, BVRBERBROS evolved from a shop lacking strategy into a fully optimized, high-growth barbershop—and is now positioned to expand into new locations.
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Posted Dec 24, 2023
Full rebrand, new website design and development. Integrated a new booking software. SEO, Social Media and Google ads. Multiple photoshoots to capture new look.
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