Tally Branding

Tally is the simplest way to create forms, for free. I had the pleasure of working with them on a new and simplified logo and branding.

We went through a process of sketching around 80 rough logo concepts. We digitized around 10 of them and created another 40 variations and further concepts. In the end we landed on using an existing typeface and asterisk. This symbol represents the ‘required’ icon shown when you answer a mandatory question in a Tally form.

Source Serif is an amazing typeface, but a few small details were bothering me and I wanted the wordmark to be unique. I made the top of the t more stylish, increased the roundness on the ends of the a and the y and changed the bottom of the l's.

Tally already worked with a talented illustrator who did some awesome illustrations. Tally recently launched their 2.0 and I think they did a great job, you can read more about the rebrand and new version on their blog.