Dexus is a forward-thinking real estate and investment brand focused on helping individuals build long-term wealth through property ownership. The goal of this project was to design a series of visually engaging social media ads that communicate trust, growth, love, and financial stability, while remaining simple and scroll-stopping.

This case study showcases a selection of social media designs created to strengthen Dexus’ brand presence and drive product awareness across digital platforms.

The Challenge Real estate advertising often feels rigid, technical, or emotionally distant. Dexus needed designs that would:

Clearly communicate wealth growth and investment security

Feel human, emotional, and aspirational

Adapt easily across Instagram, Facebook, and digital ads

Maintain strong brand consistency while allowing creative flexibility

The challenge was to visually explain financial growth in a way that feels relatable

The Creative Direction

The core idea was “progress over time.” Every design tells a story of gradual growth, patience, and reward. Key visual elements used across the campaign include:

Rising graphs and stacked coins to symbolize financial progress

Jars and bricks as metaphors for steady investment

Nature, homes, and open skies to evoke peace, trust, and long-term security

Warm greens and gold tones to reinforce growth, prosperity, and stability

Each composition balances clarity and emotion, ensuring the message is understood at a glance.

Typography & Layout

Bold sans-serif fonts for clarity and confidence

Elegant serif accents for premium appeal

Strong hierarchy to guide viewers from headline to message within seconds

Layouts were optimized for mobile viewing, ensuring maximum impact in social feeds.

This project reinforced the idea that good design doesn’t just sell; it explains, reassures, and connects.

Through thoughtful visuals and strategic storytelling, the Dexus social media designs:

Communicate investment concepts simply

Build emotional trust with the audience

Maintain strong, recognizable brand identity