Website Copywriting

For this project, I was approached to write the Key Messaging Statement and the copy for the following deliverables:

Website

Case Studies

White Papers

The client offers a service in AR marketing to businesses, including printers, manufacturers, real estate, and marketing agencies, and also offers white labeling services in their AR technology.

The client's existing website needed a revamp, from scratch with new design and development, and of course new copy!

Starting with the Key Messaging Statement, which served as a guide to all the other copy on their website, I was able to write appropriate content for the client in the tone and voice of the brand.

Writing the content, involved in-depth research into AR technology and the client's business along with their competitors.

I was given a detailed brief from the agency through whom I started working for this client. The agency guided all conversations and queries with the client which involved Zoom meetings for discussions and clarifications.

All copy was written, edited and proofread by me.