Dual-Brand Event Social Media Campaigns

Paperworld Middle East & Gifts & Lifestyle Middle East

Social media and motion campaigns created across two co-located event brands, adapting shared campaign messaging into the distinct blue identity of Paperworld Middle East and purple identity of Gifts & Lifestyle Middle East.

Event Countdown — Dual-Brand Campaign

Countdown content created to build anticipation ahead of the co-located events, maintaining individual brand identities while delivering a consistent campaign message.

Careem Partnership — Cross-Brand Campaign

A shared promotional campaign adapted across both event identities, demonstrating how common messaging and partner communications were translated into two distinct branded executions.

Emirates Partnership — Campaign Adaptation

Partner campaign creative developed for Emirates and adapted across both event brands, retaining consistent messaging while working within separate visual systems.

Gifts & Lifestyle Middle East — Live Event Campaign

Live social content created throughout the event, communicating daily opening and closing updates while maintaining the playful visual identity of Gifts & Lifestyle Middle East.

Industry Insights — Information-Led Social

Information-led social content translating industry trends and market insights into clear, visually engaging campaign creative.

Paperworld Middle East — Social & Motion

Motion and social content highlighting key product sectors, competitions and event programming across Paperworld Middle East.

Event Wrap-Up — Social Motion

Closing social content marking the end of the event and carrying the campaign forward into the following edition.