Facebook/Meta Pixel Setup using GTM & GA4 Ecommerce Events

This was a project to implement Ecommerce Reporting for online stores built with the CCV Shop platform.

However, when we tried to create reports in Looker Studio, we discovered there was no purchase value.

When I audited their setup, I realised their Meta pixel was not setup properly. No value was being sent with purchases, there were duplicate events firing, and other ecommerce events were not implemented.

They already had proper Google Analytics 4 Ecommerce events in place, so I leveraged those events for the Meta Pixel.

I also found the cause and removed the duplicate events.