Facebook/Meta Pixel Setup using GTM & GA4 Ecommerce Events
Kirwyn B
This was a project to implement Ecommerce Reporting for online stores built with the CCV Shop platform.
However, when we tried to create reports in Looker Studio, we discovered there was no purchase value.
When I audited their setup, I realised their Meta pixel was not setup properly. No value was being sent with purchases, there were duplicate events firing, and other ecommerce events were not implemented.
They already had proper Google Analytics 4 Ecommerce events in place, so I leveraged those events for the Meta Pixel.
I also found the cause and removed the duplicate events.
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Posted Aug 19, 2024
Facebook Pixel was not setup properly on multiple CCV Shop stores. I found the root causes of the problems and implemented proper tacking using GTM & GA4 events
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