HubSpot Lead Tracking with Google Tag Manager & Google Analytics

The client had a WordPress website that used HubSpot forms extensively. However, there was no form tracking in place.

I provided a code snippet that their developer added to their site, which created a Data Layer with form name and other information on successful HubSpot form submission.

Google Tag Manager (GTM) then used the data layer to send Lead Generation and Form Submission events to Google Analytics 4.

This was part of a larger project to ensure Marketing Measurement with Google Products was set up properly. This included GTM, Google Analytics 4, Google Ads and Google Search Console.