Soyle Branding

Gabrielle de Fontenay

Client/Brand: Soyle
Involvement: Creative Direction, Graphic Design, Website Design
Date of completion: 2023
Description: Led the comprehensive branding for Soyle, including initial name research and the creation of a distinctive logo and font. Oversaw the direction of campaign photoshoots and professional portraits to align with the brand's identity. Collaborated with Lake House Group to design and develop an e-commerce website, ensuring a cohesive visual and operational strategy that enhances user experience and brand engagement.
Image Credits : 
Art Direction : Gabrielle de Fontenay
Photographer : Alexis Belhumeur
Set Designer : Lisa Yang
Food Styling : Daniel Chen
Image Credits : Art Direction : Gabrielle de Fontenay Photographer : Alexis Belhumeur Set Designer : Lisa Yang Food Styling : Daniel Chen
Image Credits : 
Art Direction : Gabrielle de Fontenay
Photographer : Samuel Pasquier
Image Credits : Art Direction : Gabrielle de Fontenay Photographer : Samuel Pasquier
Image Credits :
Art Direction : Gabrielle de Fontenay
Photographer : Samuel Pasquier 
Portrait of Soyle's creators and entrepreneurs Nathalie and Charlotte
Image Credits : Art Direction : Gabrielle de Fontenay Photographer : Samuel Pasquier Portrait of Soyle's creators and entrepreneurs Nathalie and Charlotte
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Posted May 23, 2024

Led the comprehensive branding for Soyle, including initial name research and the creation of a distinctive logo and font. Oversaw the direction of campaign pho