New Digital Storytelling for A Global Rum Brand:Flor de Caña

Background: A premium rum brand with over 130 years of family heritage looking to modernize its digital content and elevate storytelling to connect with social audiences. 

Insight: Secrecy causes excitement in people, and the feeling of exclusivity makes them feel good and part of an important community.

Concept: The Rum Club - Volume 1.

A new content series presenting this fictional place where only ‘members’ explore a luxurious and mystical destination, boasting captivating stories and a deep admiration for the legacy of Flor de Caña.

Creative Director: Renée Tovar

Associate Creative Director: Mariangeles Rocha