New Digital Storytelling for A Global Rum Brand:Flor de Caña
Mariangeles Rocha
Background: A premium rum brand with over 130 years of family heritage looking to modernize its digital content and elevate storytelling to connect with social audiences.
Insight: Secrecy causes excitement in people, and the feeling of exclusivity makes them feel good and part of an important community.
Concept: The Rum Club - Volume 1.
A new content series presenting this fictional place where only ‘members’ explore a luxurious and mystical destination, boasting captivating stories and a deep admiration for the legacy of Flor de Caña.
Creative Director: Renée Tovar
Associate Creative Director: Mariangeles Rocha
READ A FULL CASE STUDY ABOUT IT:
Like this project
Posted Mar 27, 2023
From creative direction to concept writing. I worked on this awesome project to revamp the brand's communication
Likes
0
Views
2
