Mariangeles Rocha - Concepts
Mariangeles Rocha
Insight: Corporate trade shows shouldn’t be boring. They’re a great opportunity to connect through storytelling and elevate relationships with franchisees.
Concept: Enhanced Flavor Room at 'The Fizz House'
A theater-like room where the experience started showing abstract shapes of each Whopper ingredient that shifted into delicious food dancing to the rhythm of music, joined by a typographic game of onomatopoeias and ending on ‘movie credits’ that listed Burger Kings meals you should always order with Pepsi.
Fun fact: I was inspired by the ‘Ratatouille’ scene in which Remy experiences the awesomeness of flavor combinations.
Creative Director: Renée Tovar & Cesar Cabrera
Conceptualization & Script Writing: Mariangeles Rocha
FULL CASE STUDY I WROTE:
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Posted Mar 27, 2023
The Fizz House — A bold, witty, and fully immersive Pepsi booth during the Burger King Convention 2022
