Mariangeles Rocha - Concepts

Insight: Corporate trade shows shouldn’t be boring. They’re a great opportunity to connect through storytelling and elevate relationships with franchisees. 

Concept: Enhanced Flavor Room at 'The Fizz House'

A theater-like room where the experience started showing abstract shapes of each Whopper ingredient that shifted into delicious food dancing to the rhythm of music, joined by a typographic game of onomatopoeias and ending on ‘movie credits’ that listed Burger Kings meals you should always order with Pepsi.

Fun fact:  I was inspired by the ‘Ratatouille’ scene in which Remy experiences the awesomeness of flavor combinations. 

Creative Director: Renée Tovar & Cesar Cabrera

Conceptualization & Script Writing: Mariangeles Rocha

FULL CASE STUDY I WROTE: