This university project was designed to address environmental responsibility through practical action.

Our goal was to create a compelling awareness campaign that would inspire positive change.

After brainstorming various ideas, we decided to focus on reducing plastic waste by encouraging the use of reusable tote bags in supermarkets. Our campaign would target students, faculty, and the local community to increase awareness and promote eco-friendly shopping habits.

The project took place over the course of 1 month, and I took the lead on several key tasks.

I developed a comprehensive content strategy to guide the campaign. I created engaging content that would resonate with our target audience, designed visually appealing graphics to support our message, and wrote captivating captions to spark interest and conversation.

My responsibilities also included managing the publication of content on Instagram, ensuring consistent messaging, and monitoring engagement to measure the campaign's impact.