Naming & Branding for a fashion brand | L'Eredità

L'Eredità is a Portuguese clothing brand created by a northern woman, with clothes designed and developed ethically. Each garment is unique and special, just as each woman is.

I did the brand's branding, as well as developing the name and the whole process until Sofia's dream became ‘L'Eredità’.

The name's a tribute to her grandmothers, who made her the woman she is today and inspired her throughout her career - a true homage to tradition and origins.