.g Domains Launch Animation

Client: Gravity Platform: X (formerly Twitter) Role: Designer and Motion Graphics Animator

Announce the launch of .g Domains, a collaboration between Gravity and SPACE ID, and drive awareness of its use cases: simplified crypto transactions, identity ownership, and integration with MetaMask and the Gravity ecosystem. The creative needed to be impactful, futuristic, and Web3-native, all within a 3-day turnaround window.

With a compressed timeline, we pivoted from a cinematic rocket launch concept to a leaner kinetic typography execution that could still deliver energy, clarity, and visual punch.

The animation focused on high-tempo, futuristic motion design featuring bold animated text overlays and quick transitions that echoed the tone of a product launch. Background visuals included space motifs, circuit-inspired textures, and abstract UI elements to reinforce the Web3 context and Gravity’s brand aesthetic.

Key phrases like “Introducing .g Domains,” “Powered by Gravity x SPACE ID,” “Simplify Crypto Transactions,” and “MetaMask-Ready” were brought to life with dynamic motion, helping viewers understand the value prop at a glance, even without sound.

I designed and animated the full video with a focus on pacing, transitions, and visual energy. I selected and refined messaging to ensure clarity in a compressed format, delivered all final assets within a 3-day production window, and aligned the look and feel with previous Gravity campaigns while evolving the style toward a futuristic launch tone.

90K+ impressions. 4.23% engagement rate. 1.12% click-through rate. 3K+ post clicks. 90K+ video views.

Despite the fast turnaround, the animation successfully captured attention and introduced .g Domains to a Web3 audience. It combined Gravity’s brand energy with SPACE ID’s tech-forward identity to spark curiosity and drive engagement, helping position the domain service as a key pillar in the Web3 identity landscape.