Horseplay User Acquisition Video Project

In collaboration with CRAFTSMAN+, Horseplay needed a high-impact user acquisition video to excite new audiences, communicate how the platform works, and build trust in its legally compliant, real-money mobile gaming experience. The video was designed for paid social campaigns on Facebook and Instagram, targeting users unfamiliar with the brand.

We created a fast-paced, visually dynamic motion graphic that walks viewers through the Horseplay experience: from depositing cash to buying credits, selecting a game, and winning real money. The tone was designed to be energetic and trustworthy, balancing the thrill of slot gameplay with a clean, mobile-first interface.

Real money, real wins — emphasizing legality and credibility

Ease of use — showing how simple it is to deposit, play, and win

Entertainment variety — highlighting a wide game roster, tournaments, and promos

I led the project from start to finish, handling scripting, storyboarding, animation, and resizing for different placements. The visual approach combined 3D mockups, kinetic typography, glowing UI elements, and coin particle effects to create an engaging and premium feel.

A consistent green glow to reinforce brand identity and signal trust

Close-up slot machine UI shots to ground the gameplay in realism

A clear step-by-step structure: Deposit, Buy, Play, Win

Optimized versions for vertical and square formats on social media

I collaborated with an Art Director who provided creative oversight and ensured brand consistency across the piece.

The client confirmed a strong positive reception and committed the asset to paid UA campaigns across Facebook and Instagram immediately following delivery. The video was built for performance from the ground up — multiple aspect ratios, platform-native sizing, and a clear conversion funnel baked into the narrative structure (Deposit, Buy, Play, Win). Post-campaign metrics were not shared back, but the production approach was validated through direct client feedback and confirmed deployment.