Spellslingers UA Video Campaign

In collaboration with CRAFTSMAN+, I produced a series of UA videos for Spellslingers, a mobile card battler from Wizards of the Coast. The videos were designed for paid social promotion, targeting competitive card game audiences.

Storyboarding was done in Photoshop. Animation was built in After Effects with a focus on fast pacing and clear in-game visual communication. Each video was delivered in three aspect ratios: 1920×1080 (16:9), 1080×1080 (1:1), and 1080×1920 (9:16).

The campaign performed strongly enough that CRAFTSMAN+ landed a 6-month retainer with Wizards of the Coast, producing up to 10 videos or 10 statics per month, or a mix of both depending on that month’s campaign needs.

The videos below are personal favorites that I personally storyboarded and animated.