Increasing Conversion Rate through Facebook Ads
Majid Habib
Digital Marketer
Data Analyst
Social Media Manager
Facebook Ads
Google Analytics
Instagram Ads
CLIENT: AN E-COMMERCE STORE
GOAL: TO INCREASE SALES
Strategy: The campaign used Facebook Ads to target customers. The campaign included two ad sets, each with three different ads, for a total of six ads. The ads featured high-quality product images, amount spend $675, and purchases of $3100
Results: The campaign ran for two weeks and achieved the following results: Reached over 500,000 people in the target audience.
Generated over 50,000 website visits.
Achieved a 4.59 Return On Investment (ROI) on the ads, which is well above the industry average.
Total Purchases were around 760 during the campaign period. The client was very pleased with the results and decided to continue running Facebook Ads to drive sales and brand awareness.
