The goal was to increase their social media and brand awareness and this was the strategy I came up with, this gave the brand a 70% engagement. Define the goals for the social media strategy. Common goals for nonprofit social media include raising brand awareness and spreading important information. Know their audience. Invest time in researching and identifying your key demographics, interests, and online behaviors. This insight allowed us to tailor content that resonate with the audience, building a genuine connection. Craft compelling content. Created content that gave a compelling story, evoked emotions and aligned with the mission. Create a social media content calendar to plan and schedule your posts. This ensured that the social media accounts were constantly being updated with fresh and engaging content. Engaged with followers. Respond to comments and questions, encourage interaction, and stay consistent with the posting schedule. Share stories and testimonials. This helps to humanize the organization and connect with the audience on a personal level. Add donation CTAs. Made it easy for followers to donate to the cause. Research keyword hashtags. This helps to increase reach and make content more discoverable. Monitor the nonprofit’s social media presence and performance. Use insights to refine strategy and improve content.