Brand Identity System

Graduated is a free goals management platform that helps driven individuals define and realize their financial potential faster and more predictably.

Graduated is for individuals available to work full time, but not happy with their current financial situation. By connecting clearly defined goals with a strong support structure, we can empower our members to find a clear path to success. We target these specific customer segments.

It gives us a special feeling once we reach our goal or accomplish it. In designing the Identity for Graduated a simple "Astronaut Helmet" that reflects going up or achieving something new just like an astronaut does. The logo came out to be simple yet very effective for the brand.