✦ About the client: Taco Bell* Taco Bell fans already Live Más in social channels. We wanted to meet them where they are, extending the fandom through even more digital channels to drive revenue. The aim was to bring fans into an intentional digital ecosystem to achieve our strategic goals in increasing app downloads, increasing order frequency, and reduce the time between purchases. My role in this project was designer and I shared creative responsibilities with a creative lead to ideate on multiple concepts that aligned with our 'Quick Wins' strategies. This was a creative pitch to win work for the agency

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