Full Digital Campaign Design for Nike Play New
Robinson Chan
Graphic Designer
Brand Strategist
Digital Marketer
Airtable
Figma
Keynote
Nike
⭐️ Project Overview
✦ About the client: Nike, Consumer Direct Marketing
Play New is a Nike ad campaign that celebrates trying new things and embracing the scratches and bruises that come along with it. A heartfelt reminder that trying something new may not always be pretty, but it's still pretty awesome.
💼 The Brief
✦ Challenge
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Week 1: Sha'Carri Richardson, Paid media advertising
Week 2: Michelle Carter, Instagram feed and carousel
Week 3: Megan Rapinoe & Sue Bird, Nike.com for desktop and mobile
