It's Barbie's comeback era. While incorporating the classic Barbie font and merging it with Weber's sleek, predominately black theme of simplicity, a balance of two worlds is achieved. For those who haven't kept up with the times, Barbie's promotional material encompassed a "This Barbie is a ____" to introduce a wide variety of occupations and personalities that the stars of the movie portrayed. Therefore, a very simple introduction to this Barbie let's the audience know that it is a Traveler. (For those outside of Australia: "Barbie" is short for "Barbeque".)