A lovely client was after some website content for their business that had expanded to Australia. I was able to help curate their content and provide multiple amendments to match their desired brief.
You'd never guess from the outcome of the content, but the first time I heard what takeoff estimation was, was this job. For this reason, it involved plentiful research and terminology checking, and various edits. A more formal job, we still managed to sneak in a subtle humanistic spin to give the site a little personality to remember.