JistColors is a creative apparel brand that helps individuals, brands, and communities bring their ideas to life through custom tees.

The brand needed a digital home that matched its bold, expressive, and approachable identity. The goal was to create a simple yet striking website that instantly communicates what they do, showcases their work, and makes it easy for customers to start a project.

Before the redesign, JistColors relied mostly on word of mouth and Instagram DMs to get new clients. They needed a website that:

Clearly explains their services.

Builds trust and credibility.

Visually showcases their designs.

Encourages quick contact or inquiry.

The challenge was creating something visually rich but still fast, lightweight, and easy to maintain, no overcomplicated features, just a clean experience that puts their work front and center.

I handled the full design process from research and content structuring to the final high-fidelity design.

Role: UI/UX Designer Tools: Figma , Framer

1. Discovery & Direction I started by identifying what makes JistColors stand out: their authenticity, creativity, and personal approach. The site had to feel like a designer’s portfolio not just a print shop.

2. Information Architecture The navigation was kept minimal: Home, Gallery, Contact. Each page serves a single goal inform, show proof, or convert. No fluff, no friction.

3. Visual Design I built the layout around white space and contrast. The white background lets the colorful product shots shine, while the typography remains clean and modern. The hero section sets the tone immediately with the statement:

“Custom tees that actually stand out.”

4. Gallery-First Experience Since visuals are the strongest selling point, I made the gallery the centerpiece of the site. It scrolls naturally, feels immersive, and quickly builds credibility.

5. Simplified Conversion Flow Rather than a traditional checkout system, I integrated direct contact options WhatsApp and email which align better with the brand’s informal, personal client process.

The result is a website that reflects JistColors’ brand personality which is fun, creative, and confident.

A bold hero section that establishes what they do right away.

A gallery that highlights real client work in a clean, scrollable layout.

A simple contact section that encourages quick communication.

A fully responsive design, optimized for both mobile and desktop.

The new JistColors website gives the brand a professional and trustworthy online presence. It keeps their energy intact while making their services clearer and more accessible.

Since launch, they’ve seen more inbound messages and inquiries directly from the website. The gallery and contact flow now act as their main conversion drivers.

This project was all about restraint letting simplicity and visuals carry the message. It reminded me how a clear structure and a few thoughtful details can completely shift a brand’s digital presence.

If I iterate further, I’d explore adding a mini e-commerce system for small-batch orders, giving users the option to move from discovery to purchase seamlessly.