One idea carries the whole page: a box with light inside. On the first screen it glows next to the headline and turns slightly after the cursor, or after the tilt of the phone. When you scroll, it moves down into the "Inside" section and opens into four layers that come forward one by one, each with its own caption, with a progress bar underneath. After that the scene fades out under ordinary text, and the visitor's computer stops spending effort on it. Everything else is calm: one typeface, one accent colour, a lot of space.