Sparrow

Sparrow is a homeware e-commerce website that seeks to change the cultural perception of differently designed, high-end home appliances in the UK. They Promote the belief that life is easier, smarter and smoother to live with their goods.

Design, update and create a visual strategy for sparrow brand that changes the negative perception that people have about high-end home gadgets, Reflecting how passionate they are about the quality of each gadget.

The Project was done in a 2 month period which had a lot of details and steps

Creative Direction

Logo Design

Brand Identity

Brand Applications

Delivery

For the sparrow design, we developed an evolving logo that reinforces the brand values and manages to convey a Cheerful, Smart and approachable personality.

We also designed an icon complementing the brand identity through a Cheerful, Imaginative and memorable element, inspired by the spirit and positivity of the sparrow bird, which also references the Sparrow, part of the brand.

For the visual strategy we defined the brand system implementing behavior that communicates the values, talks about the origin and history of the products, and about the quality of the gadgets. This system highlights the power and quality of your home's gadgets, communicating smart home gadgets as an accessible, and unpretentious option.

Abdulrahman Shaltout CEO