Eleve Jewelry – Brand Identity Design
Project Overview:
Eleve Jewelry offers high-end luxury products, including fashion, fine jewelry, and exclusive travel experiences for an affluent clientele. The objective of this project was to create a logo and brand identity that reflects the sophistication, elegance, and refinement of the brand.
Target Audience:
The brand caters to affluent individuals between the ages of 30-60, who have a keen interest in a luxurious lifestyle, high-end fashion, and exclusive experiences.
Design Approach:
To embody the essence of luxury and exclusivity, I focused on creating an elegant logo using custom modern serif typography. The chosen color palette of luxurious metals gold and silver paired with neutral backgrounds reinforces the brand's sophistication and timelessness.